Chef'n is a quirky kitchen gadget company. Their current logo misses aspects of the friendly, colorful personality their products posses.
Problem / Redesign a logo for Chef'n that evokes characteristics of their products and their company.
Solution / This logo inherits the properties that chef'n exhibits in their products. The rounded edges are friendly and approachable. The pop of orange color relates to food and is energetic and pleasing. The letter "n" is the quirky aspect of the logo. Since Chef'n's gadgets act as a kitchen helper, the "n" was made to look like an oven mitt. Providing a helping hand to a variety of people.
Process / Research the company, understand their products, style, audience, and personality. Work with typefaces that best reflect the attributes of the firm. Something that can be made into a unique visual unit. Taking into considerations of changes in the position, value, size, structure, of a letter or group of letters. In addition to the use of abstraction, connection, figure-ground interactions, changes in rhythm, and 3D.