Problem / MIT's current logo and branding remains for the most part very traditional. A new symbol set that adhere's to the values that MIT holds but with a modern touch would be a great addition to the school

Solution / Replacing MIT’s nonexistent campus symbol set, this group draws from the rigidity, linearity, and rigor that the university is known for. Taking into consideration of data visualization within the technological sphere, this set of structured symbols takes on a lighter tone representing the school in an inviting way. 


Process & Variations